Children’s multivitamins are one of the more counterintuitive categories in health retail. The products designed to support children’s development are, in most cases, loaded with glucose syrup, sucrose, gelatin, and added sugars. Pediatric dentists consistently note the correlation between gummy vitamin consumption and cavity
About Jon El Kordi Most soap brands sell cleanliness. Jon El Kordi decided to sell responsibility. Before launching Edin Soap Co., Jon spent years helping other businesses solve complex growth problems. His career moved through market research, healthcare advertising, and eventually performance marketing, where
Ronnie’s trajectory from first-generation immigrant to multi-brand founder follows a pattern that researchers have documented consistently: immigrant founders are statistically overrepresented in high-growth company formation. The reasons are structural. Immigration requires navigating unfamiliar systems without the default support networks locals assume. That experience builds
