Building From Scratch Many founders believe the timing has to be perfect before they start. Adam completely disrupts that narrative. His entrepreneurial instincts actually appeared around age 12 when he started running informal feasibility exercises on vacant Manhattan real estate using Google Earth. When
About Danny Dillon Most eCommerce founders chase categories with cultural cachet like fashion, beauty, or wellness. Danny Dillon chose janitorial supplies. When he launched CleanItSupply.com in 2005, eCommerce was still fighting for legitimacy in mainstream retail. In the industrial cleaning space, buyers traditionally wanted
About George Burgess George Burgess is a London-based serial entrepreneur, angel investor, and CEO of Modern Day Talent, an offshore staffing agency helping fast-growing companies build remote teams in South Africa. His entrepreneurial instincts surfaced early; he was selling storybooks outside his house at
Most personal care brands start with a market gap analysis. Fawn started with a body she could not trust most products with. Her analytical chemistry background gave her vocabulary for what most consumers never articulate: the difference between ingredients that serve the user and
Most self-defense retail leads with product specifications: lumen counts, range distances, voltage ratings. Sandi leads with relationship. That is not a soft substitute for a product strategy. It is a product strategy built on an accurate read of what drives repeat purchase and referral
How Roberta Perry Built the Sugar Scrub Every Other Jar Got Wrong? Sugar scrub as a retail category is mostly formulated to look good sitting in a jar. Most products on shelf lean on scent and packaging, without solving for the specific frustrations- greasiness,
Children’s multivitamins are one of the more counterintuitive categories in health retail. The products designed to support children’s development are, in most cases, loaded with glucose syrup, sucrose, gelatin, and added sugars. Pediatric dentists consistently note the correlation between gummy vitamin consumption and cavity
About Jon El Kordi Most soap brands sell cleanliness. Jon El Kordi decided to sell responsibility. Before launching Edin Soap Co., Jon spent years helping other businesses solve complex growth problems. His career moved through market research, healthcare advertising, and eventually performance marketing, where
About Alex Willen Most pet brand founders come from food science, veterinary nutrition, or consumer packaged goods. Alex Willen came from enterprise software. After spending a decade as a product manager at Silicon Valley companies like Box and Talkdesk, he moved to San Diego
